

Project Objectives:
Established a design system for consistent, clean, and scalable communication.
Designed UX/UI for the entire website—from User Onboarding (Signup) process to Product Pages, Case Studies, FAQs +10 pages.
Crafted a User Journey Map and Website Marketing Plan.
Designed a Brand Identity & Brand Guide.
🧩 Behind the scenes:
1. Defining User Journeys

2. Wireframing:

3. Design System:


4. Prototype:
Web Version

Phone Version
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The new website tripled(3.3x) lead acquisition rate.
UX Design
Product Marketing
Analytics
Customer Acquisition
Team Management
Workflow Management
Website UX Redesign for Fintech Investment Platform.
UX Design
Product Marketing
Brand Design
Content Marketing

Ads for Fintech Yatra 2023
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Product Marketing
Customer Acquisition
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Product Marketing
UX Design
Customer Acquisition
Analytics

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Product Marketing
Workflow Management
Content Marketing
Team Management

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Brand Design
Pitch Deck
Product Marketing
Team Management
Workflow Management
Product Management Score
Should Amazon launch a smartphone?

Splitwise PRD

Hi, I’m Abhishek
UX Design
Design Thinking
Idea Generation
