👨🏻💻 My Role
Responsible for paid lead generation and user onboarding experience through Meta Ads and Google Ads. The goal is to reduce user acquisition costs by optimizing ad creatives, landing pages, and collaborating with sales teams to improve lead quality across all paid channels.
When designing highly-converting campaigns, landing pages, and ads, there were a few things that were of utmost importance:
- Designing user journeys and marketing funnels.
- Experimenting and conducting A/B test.
- User behaviour analysis (MS Clarity)
- Setting engagement goals for retargeting campaigns and performance tracking.
🎯 Campaigns
Lead acquisition costs 🔻65.68%
UX Design
Google Ads Landing Page
Meta Ads
Analytics
Customer Acquisition
Landing Page Optimization
Lead acquisition costs 🔻47.22%
Meta Ads
Product Marketing
UX Design
Analytics
Customer Acquisition
Landing Page Optimization
Events Landing Pages
Google Ads Landing Page
Meta Ads
Product Marketing
UX Design
Customer Acquisition
Landing Page Optimization
Paid Ads
All Projects
The new website tripled(3.3x) lead acquisition rate.
UX Design
Product Marketing
Analytics
Customer Acquisition
Team Management
Workflow Management
Website UX Redesign for Fintech Investment Platform.
UX Design
Product Marketing
Brand Design
Content Marketing
Ads for Fintech Yatra 2023
UX Design
Product Marketing
Customer Acquisition
Newspaper Marketing
Lead Acquisition Strategy through Meta Ads & Google Ads
Product Marketing
UX Design
Customer Acquisition
Analytics
Youtube Videos Project
Product Marketing
Workflow Management
Content Marketing
Team Management
Lil Bizzy - Design Micro Agency
Brand Design
Pitch Deck
Product Marketing
Team Management
Workflow Management
Product Management Score
Should Amazon launch a smartphone?
UX Design
Design Thinking
Idea Generation
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